Media madness: a new poll

Today’s cover story on Full Measure looked at our exclusive poll on trust in the national news media. Read the transcript below and click on the link to read the rest and watch the video!

Today, we begin with a new Full Measure poll on the national news media. As you might expect: the results aren’t very good. For the media. Whether it’s coverage of the Russia investigation or the Covington High School kids, news consumers on all sides of the political spectrum report declining trust — in us. We turn to two experts to analyze the current Media Madness.

Sharyl: One need only sample lowlights from a single month to get a sense of the problem.

In January, a Seattle Fox affiliate aired a doctored video of President Trump.

President Trump: Some have suggested a barrier is immoral.

Buzzfeed: The comparison which shows Trump with an altered face and a looped licking of his lips

The same month, Special Counsel Robert Mueller refuted a BuzzFeed bombshell that falsely claimed Trump directed his ex-lawyer to lie to Congress.

And a January article about Melania Trump in the Telegraph was followed by seven corrections an apologyand an undisclosed payment to Mrs. Trump. One-sided narratives presented virtually unchallenged. National news quoting anonymous sources that turn out to be wrong.

The headline contains the most devastating part: President Trump directed his attorney to lie to congress.

The same month, Special Counsel Robert Mueller refuted a Buzzfeed bombshell that falsely claimed Trump directed his ex-lawyer to lie to Congress.

The Washington Post took us “Inside theBattle Over Trump’s Immigration Order”— only to later admit the article misreported Trump’s actions, a reported meeting had not actually occurred, and a conference call hadn’t happened as described.

FBI Director James Comey debunked a New York Times article about supposed contacts between Trump campaign staff “senior Russian intelligence officials.”

And NBC News reported that Russian President Putin said he had compromising information about Trump. Actually, Putin said the opposite. It’s been a bad few years for media credibility.

A new Full Measure poll conducted for Full Measure by Scott Rasmussen finds: 42% of Americans believe national political news coverage is inaccurate and unreliable. Fewer— 38%—believe it’s accurate and reliable. And 52% say it’s worse compared to five years ago.

National political reporters also get poor scores. Only 26% of those polled say reporters carefully report the facts. 57% say reporters use news stories to promote their own ideological agenda.

Pollster Scott Rasmussen:

Rasmussen: We asked about national political reporters are, are they credible, are they reliable? And you know, a little more than one out of three people say yes. When we ask about Wikipedia, we get the exact same answer. So what’s happening is we have a world where people look at journalists like they look at Wikipedia. “Gee, that’s an interesting fact. I better check it myself.”

Sharyl: And what does that tell you?

Rasmussen: The media has a huge credibility problem and it’s always had the problem. Oh, we talk about it differently today. Now we talk about it as a political bias. I think the issues have always been there. I mean, people were complaining about the bias of Walter Cronkite back in the 1960s.

Sharyl: People forget about that.

Walter Cronkite: For it seems now more certain then ever that the bloody experience in Vietnam is to end in a stalemate.

Sharyl: It is often argued that Donald Trump created this media environment where everybody hates the media. And then others say he simply understood that environment, and capitalized on it. Which is it you see?

Rasmussen: Oh, people have hated the media for a very long time

Trump: Fake news folks, fake news. Typical New York Times fake stories.

Rasmussen: Donald Trump capitalized on it. He understood it, but he’s not the first to do so. The first President Bush when he was campaigning, he actually got kind of aggressive with, I think it was Dan Rather, during an interview because a lot of Republicans weren’t sure he had the fire to, to be president.

President Bush 1: It’s not fair to judge my whole career by a re-hash on Iran. How would you like it if I judge your career by those seven minutes when you walked off the set in New York? Would you like that?

Rasmussen: So he capitalized on that. But all you’re doing is tapping into a sentiment that’s already there and Donald Trump is playing them but beautifully

Rasmussen says his polling found a good recent example of how many today have come to regard— or disregard— the national media. The Covington High School pro-life students’ confrontation with a Native American activist at a Washington DC protest.

Rasmussen: When the story broke, of the students from Covington high school, we went out and polled right away when the story first broke and ask people what they thought. And as you would expect, liberals and conservatives had different views of whether the high school students acted inappropriately or somebody else did.

Sharyl: So to summarize, liberals probably thought the high school students who were pro-life behaved inappropriately and aggressively.

Rasmussen: Yes.

Sharyl: And Conservatives thought the Native American was the one who is inappropriate.

Rasmussen: Yes. And by the way, conservatives also thought the media was inappropriate.

ABC news: A group of teenagers, some Catholic high school students, seen wearing Make America Great Again hats, appearing to face off with Nathan Phillips – a 65 year old Native American.

Rasmussen: And then we had a week’s full of coverage. And as you recall, there was a lot more coverage that came out, uh, about the incident. A lot more videos and a lot more information. And a week later, nobody’s opinion changed.

Sharyl: I’m surprised by that because some reporters and in media even apologized that they had been too hard on the children at first or the high school students without knowing the full story.

Whoopi Goldberg: So many people admitted they made snap judgements before all these other facts came in. (Continued…)

Read more and watch the story by clicking the link below:

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