According to the head of Goya, after Rep. Alexandria Ocasio-Cortez (AOC) (D-NY) called for people to boycott the company, it had the opposite effect: sales spiked.
In fact, CEO Bob Unanue says AOC's efforts caused Goya sales to go up by 1000%.
Unanue, a self-made Latino entrepreneur, had made positive remarks about President Trump, drawing the ire of the far left and other Trump opponents.
But the campaign against Unanue, Goya, and its products backfired and resulted in stunning sales figures.
For that reason, Unanue says the company actually named AOC its "employee of the month."
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Maynard Brown says
I picked up a couple of cans of Goya habachuelos for chili this last weekend. I bought Goya specifically because they support Mr Trump. Come and get me AOC!!
Teri Zita says
I’d never tried Goya. After the AOC thing, I stocked up. We LOVE Goya! I buy as many of their products as I can!
Loved Goya before AOC, love it even more now! Thanks AOC!!
Walter E Gilpin says
Me too, Teri. Thanks to Cortez the next day's shopping I had to ask an employee where GOYA products were. Hannaford Super Market , a large company in Maine (Portland has several locations) has a whole aisle devoted to GOYA. Hard to decide as I never bought this product and thought it might be too "spicy" for my tastes. Of the 100's choices I tried several rice combos and few other products. They were excellent tasting and mild flavor. Wanting to help GOYA and screw Cortez I purchased (4) products. I live in a senior living facility and shared some purchases to the local food pantry with the help of our social director. I'll be purchasing more !
daniel william ahlstrom says
The law of unintended consequences is alive and well. We can only hope that AOC is a prominent voice in the Biden administration over the next 2 years so we can get the broom out in 2022. Useful idiots can be on both sides of the aisle.
Evidently Goya's Board of Directors does not agree. They just censured the CEO after he went on Fox Business on inauguration day to claim that Biden's win was "unverified." He is no longer allowed to speak to the media without the Board's permission, and his Twitter account has been deleted.
John Yankosky says
never will purchase any goya products ever.