Ninety-six percent of those polled say when a company uses social consciousness marketing, it makes the people not want to buy the company's products.
That's is according to our most recent unscientific poll at SharylAttkisson.com.
We asked, "Do you like it when companies market by demonstrating social consciousness?"
Four percent said they are indifferent, while less than 1% said that it makes them more likely to purchase from those companies.
Full results are below. Be sure to answer the newest poll at SharylAttkisson.com. Look for the black box on the right sidebar on your computer or scroll way down on your mobile device.
Do you like it when companies market by demonstrating social consciousness?
< 1%. Yes, it makes me buy their products
4% I'm indifferent
96% No, it makes me not buy their products
Stephen Triesch says
I was watching yesterday's Chick-Fil-A football game, and the CFA ads continued their recent trend of telling you nothing about their product, but rather highlighting a couple of employees and telling us what good, socially conscious people they are. More and more corporate ads seem to follow this model, tooting their own horn about all of the woke projects they are involved in rather than emphasizing the quality of their product or service. More and more ads have a gauzy quality, with thoughts of love, family, diversity, inclusiveness, and social awareness spoken to the accompaniment of soft pianos and acoustic guitars.
The number of black actors in the ads has reached ridiculous levels ever since the George Floyd incident, and since the fake "China virus" controversy there has been a big surge in Asian actors. Blacks are 12-13% of the population, but now seem to occupy 40-50% of the actors featured in TV ads, and few ads featuring more than one or two people are bereft of black actors. Sometimes you will see three or four ads in a row in which most of the major actors are black.
"Well, what's wrong with that?" To me, it speaks of pandering, and pandering is a form of condescension, which can be a form of unconscious racism. It is the way you treat little children, and that is disrespectful.
Moreover, ads almost always depict people living in upscale neighborhoods, driving high-end cars, and vacationing in exotic resorts. I would think that some black people would find this offensive, since it makes a mockery of their real-life situation. Who knows? - maybe these ads have contributed to the recent spate of smash-and-grab thefts perpetrated by (mostly) young, black males in high-end stores. Maybe they are stealing what the ads suggest they are entitled to.