Americans say quality matters most in business, and they don't care much for companies that actively promote political causes.
That's according to Rasmussen Reports.
The survey finds that 87% say the quality of a company’s products and services is important in making consumer decisions, including 70% who consider it very important.
A significantly lower percentage, 58%, say it's important that a company shares their social and political values, including just 28% who think shared values are very important.
Sixty-nine percent (69%) say it’s more important for companies to focus on providing quality goods and services, while 13% say increasing profit is more important.
Nine percent (9%) say it’s more important for companies to focus on promoting causes like diversity and environmentalism.
To see survey question wording, click here.
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