(POLL) Americans value quality over company's social, political positions

Americans say quality matters most in business, and they don't care much for companies that actively promote political causes.

That's according to Rasmussen Reports.

The survey finds that 87% say the quality of a company’s products and services is important in making consumer decisions, including 70% who consider it very important.

A significantly lower percentage, 58%, say it's important that a company shares their social and political values, including just 28% who think shared values are very important.

Sixty-nine percent (69%) say it’s more important for companies to focus on providing quality goods and services, while 13% say increasing profit is more important.

Nine percent (9%) say it’s more important for companies to focus on promoting causes like diversity and environmentalism.

To see survey question wording, click here.