The following is from Gallup News.
- 64% plan to buy something for themselves or their household
- More holiday shoppers plan to shop on Cyber Monday than Black Friday
- Product/Brand experience, word-of-mouth key to holiday purchase decisions
Nearly two-thirds of probable Black Friday/Cyber Monday shoppers (64%) are likely to buy items for themselves or their household on those special sale days, and more than a third (34%) say they will probably stock up on regular household items to use in the coming year.
Black Friday and Cyber Monday remain key shopping days for holiday gifts, with 86% planning to use the occasions to buy gifts for those on their list.
About three in 10 holiday shoppers (29%) will look to take advantage of deals happening over the Black Friday/Cyber Monday weekend to buy a big-ticket item (defined as costing $500 or more) that they were putting off, waiting to get the best deal.
These results are from the latest Shopify-Gallup Holiday Shopper Pulse, conducted Oct. 4-16 by web using the Gallup Panel.
The nationally representative survey of 1,771 U.S. adults, aged 18 and older, who plan to purchase holiday gifts this year included a subsample of 1,172 shoppers who indicate they are likely to shop on Black Friday, Cyber Monday or both days.
Younger adults shopping over the Black Friday/Cyber Monday weekend are more inclined than older shoppers to buy items for themselves or their household -- 71% of shoppers under 50 indicate they will do this, compared with 55% of those aged 50 and older.
Younger shoppers are also more likely than older shoppers to purchase a big-ticket item they have been putting off this year. Thirty-two percent of Black Friday/Cyber Monday shoppers under age 50 say this, compared with 24% of Black Friday/Cyber Monday shoppers aged 50 and older.
The latest Shopify-Gallup survey finds 61% of holiday shoppers reporting they are at least somewhat likely to shop on Cyber Monday and 41% at least somewhat likely to shop on Black Friday.
These data indicate that Cyber Monday is eclipsing Black Friday as the bigger shopping day, consistent with holiday shoppers reporting in the September Shopify-Gallup survey that they will do much of their holiday shopping online.
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