June is LGBTQ “Pride” month, which has made the popular Target discount store chain a focus of recent controversy, and almost half of regular Target shoppers say they think corporations go overboard in celebrating Pride month.
That's according to Rasmussen Reports.
The survey finds that 64% of American adults shop at Target at least occasionally, including 27% who shop at the store at least monthly.
Target’s stock dropped 14% last month – a loss worth $10 billion – after a controversy over its Pride-themed clothing line for children.
Among adults who shop Target at least occasionally, 35% say this controversy has made them less likely to shop at Target, while 25% say its made them more likely to shop at the store.
Thirty-seven percent (37%) of regular Target shoppers say the controversy has not made much difference in their shopping habits.
However, 48% of regular Target shoppers think that, in general, businesses do too much to celebrate LGBTQ Pride month.
Seventeen percent (17%) believe businesses don’t do enough for Pride month, while 21% say the amount of Pride celebrations by businesses is about right.
To see survey question wording, click here.
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