(POLL) ‘Virtue signaling’ in TV ads has negative impact on sales


Ninety-seven percent (97%) say “virtue signaling” in TV ads makes them not want to buy the product advertised.

That’s according to the latest unscientific poll of 877 people at SharylAttkisson.com.

Most recently Budweiser learned a lesson the hard way with their promotion of transgenderism using the social media influencer Dylan Mulvaney, who chronicles living his life as a woman.

Bud Light sales are still struggling nearly six months after an Instagram post with Mulvaney and Bud Light sparked a massive boycott of the brand.

In case you missed it, you can watch the recent Full Measure story “Woke, Inc.” that covered woke corporate policies here.

Full results are below. Be sure to answer the newest poll at SharylAttkisson.com. Look for the black box on the right sidebar on your computer or scroll way down on your mobile device.

Virtue Signaling on TV ads makes me want to _________ the product.

< 1% Buy

97% Not buy

2% It makes no difference

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5 thoughts on “(POLL) ‘Virtue signaling’ in TV ads has negative impact on sales”

  1. I do not know about “virtue signaling” but I do know about products that engage in political signaling. Aunt Jamiamia. Uncle Ben’s, Gillete, Kellog’s, Oreos, NFL. NBL, all lost my dollar. Same goes for entertainment. Does the military think it can recruit by featuring trannies and perverts? Disney is a great example of a world class company that is in deep trouble.

  2. Could this be major corporations trying to “fundamentaly transistion” the nation? Rather than create ads that promote norms, ads are more and more outrageous and away from what most citizens find to be cultural standards.
    I believe most are accepting individuals who venture outside the standards even while disagreeing with the actions. What most find unacceptable is it be hoisted upon us by the media, particularly being pushed upon our youth without parental consent.

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